Virtual Root Dig App

When I joined this project, there wasn't a defined concept; our client's request was simply an AR experience usable in a variety of real world environments. The aim was to vividly and succinctly demonstrate their product portfolio's capabilities to potential customers. Augmented reality was selected due to the intricate nature of their products' effects—occurring below the soil and at a micro level. Our goal was to create a visual tool that could effectively magnify these otherwise unseen scenarios, making them tangible and visible before their eyes.

After we settled on an "idea" I knew the user interface could make or break this experience and immediately began wireframing the most important screen states and interactions.

Once the primary flow was outlined and the core interactions and screen states were wireframed, the next step was to assess the overall cohesion. The navigation was strategically structured for convenience, allowing swift access to essential steps through three key components: a toggle, a four-state dropdown, and a tap-to-expand button. This design approach ensured an intuitive and efficient user experience.

With the structure and wireframes in place, the next step was the synthesis of all elements. I transitioned to creating the final UI design and establishing the art direction for both digital and 3D assets. Certain elements demanded mockups featuring animated states and distinct visual enhancements. These were executed through software like After Effects and applications such as Protopie and Figma to elevate the wireframing process to a higher level of fidelity that more closely resembled what would ultimately be the final product.

In the final phase, extensive collaboration with our developer partners was crucial. Rigorous quality assurance testing followed, involving hours of bug fixing and feedback collection. The objective was to ensure our end product surpassed expectations, functioning as a robust educational and sales tool in real-world scenarios. The collective effort aimed for a deliverable that was not just satisfactory, but exceeded expectations by reaching its maximum potential of 110%.