Because We Mean Business Campaign

The brand had grown weary of its former direction, finding it lacking a compelling campaign. Over time, the brand had introduced various product offerings and technological advancements targeting the farming market. Our objective was to initiate a fresh beginning, crafting a distinctive and novel identity that diverged from the brand's past utilization of extensive white space and restrained color palette. Our goal was set to imbue the brand with a powerful and authoritative voice, setting it apart from its prior iterations.

I was engaged in shaping this campaign from its inception, contributing ideas and strategies that evolved over two years to accommodate client requirements. During this period, we executed a comprehensive range of materials, including print and digital ads, direct mail, trade show experiences, augmented reality and social media content. This extended involvement ensured that the campaign consistently met client needs while adapting to changing circumstances.